Consumer and business attitudes to reformulation

This podcast will help you learn more about consumer attitudes to reformulation and health and how to make changes to your products for health.

FDF Scotland recently carried out research with Levercliff Associates to determine consumer and business attitudes to reformulation. The research looked at consumer attitudes to health and wellbeing as well as highlighting key consumer profiles and what drives them when purchasing. It also analysed Scottish SME food manufacturers experiences of reformulation - identifying where any gaps and challenges are.

We have developed a new and exciting reformulation toolkit to help companies start their reformulation journey. Tune in to learn more.

Our presenters are:

Joanne Burns, Reformulation for Health Manager, FDF Scotland
David Craig, Director, Levercliff
Clair Prior, Insights Manager, Levercliff

More from FDF Scotland on diet and health in Scotland

For more information about FDF Scotland please visit our website: www.fdfscotland.org.uk

For any queries on FDF Scotland's reformulation work please contact reformulation@fdfscotland.org.uk